Guidde is genuinely impressive — install the extension, hit record, get a polished AI-narrated guide in seconds. The product worked. The first-run experience didn’t get users there.
I went through the onboarding as a new user and tracked psychological safety at each step: the sense that I’m making progress, the tool understands me, and I haven’t made a mistake yet. The deck maps every friction point against that safety graph, diagnoses the root cause, and proposes a redesigned activation path that leads with Guidde’s most delightful moment (Brand Kit auto-scan) instead of a company info form that feels like a sales qualification screen. The prototype shows the redesigned flow.